Beginner's Guide to SEO (Search Engine Optimization) - Moz
What is Search Engine Optimization (SEO)? SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.
What Is SEO / Search Engine Optimization?
In addition to covering SEO generally, Search Engine Land also has search engine optimization areas specifically for each of the major search engines: Google SEO; Bing SEO; Yahoo SEO; Also within our library is the How To: SEO section, which is devoted to practical tips and tactics about search engine optimization.